Everything Your Ecommerce Business Needs to Grow and Scale in One Place
Lazycom runs the whole business: the sales pages, the orders, the shipping, the ads, the payroll and the profit. Tap yours to see how it would run.
What does your business do?
Buildr drafts your sales page fromA vitamin C face serum, 30ml, for dark spots.
Your teamManagerOperationsWhatsApp closerMedia buyerAccountant
Every orderNewConfirmedPackedDispatchedIn transitDelivered
Start freeFree plan. No card.
Describe what you sell. Watch the page appear.
Your page appears here. Nothing is saved until you sign up.
Sign up to keep and publish itYour page appears here.
One sale, and everyone who made it happen.
- Sat 18:20Sam Media buyer
His ad “Serum: morning routine” brought Emma in
- Mon 09:12Lucy Inbox
Answered her chat about sensitive skin
- Mon 11:20Tom Operations
Confirmed, packed and labelled
- Mon 13:05Tom Operations
Dispatched with Courier A
- Wed 10:02Courier A Courier
Delivered
- Month endLucy Payroll
£0.50 confirmed-order bonus, added to her pay run
Sell a little more with every order.
Offer an extra item right at checkout, or the same product again at a price you choose. Your buyer ticks a box and the total updates.
- Extra items on any product, from your own catalogue.
- “This product again” comes from the same stock, and can cost less or nothing.
- Show it as an offer card with a big tick-box, or as a simple line.
- Every extra item is held from stock while the order waits.
Vitamin C face serum£32
One-time offer
Add a second face serum£26 £32 · you save £6
Delivery£3.95
Total£61.95
Someone left at checkout? Call them while it’s fresh.
Shoppers who typed their details and walked away land in a Follow-up list. Call, message on WhatsApp or write by email in one tap, then tick Done.
- You switch it on, and a line under the form tells shoppers what is kept.
- If they order after all, they leave the list by themselves.
- Nothing is sent for you: you write the message in the chat.
Emma Clarkeleft 2 hours ago
Wanted Vitamin C face serum · £32 · stopped at the checkout
CallEmailDone
Everything a growing team needs.
Each part of the business has its own screen, and each person on your team has their own job in it.
Every person gets their own job, and you see how each one is doing.
- A role for every job, from website closer and WhatsApp closer to media buyer and accountant. Each person sees only what their job needs.
- A rep leaderboard: chats answered, reply time and conversion for every rep.
- Everyone has their own login, so nobody needs your password, and you see when each person was last active.
NameAccessStatusLast active
MayaOwnerActiveWithin the hour
PriyaManagerActiveWithin the hour
TomOperationsActive2h ago
LucyWhatsApp closerActiveWithin the hour
SamMedia buyerActive4h ago
AdeAccountantActiveYesterday
Rep leaderboardLast 30 days
RepAnsweredAvg replyConversion
Lucy3124 min31%
Priya1889 min26%
Tom6422 min18%
Every customer and lead, with their whole history.
- WhatsApp chats become leads that move from New to Talking to Qualified to a closer, and the late ones are flagged.
- One inbox for WhatsApp, SMS, email and website chat, each chat assigned to the right person, with a call button and a note of every call.
- Each customer's activity, tags and where they came from, on one page.
New192 late
Talking33
Qualified15
With a closer4
Won52
Emma ClarkeSource: Face serum funnelReturning customerSensitive skin
Mon 09:14Ordered F8D3M1QP, £47.95, paid by card
Mon 13:10Sent email: Order updates
Wed 10:02Delivered
Wed 10:05Tagged Returning customer
3 weeks laterSent email: reorder reminder
See which ads actually made money.
- Spend, clicks, click-through rate, cost per click and cost per acquisition for every campaign, ad set and creative.
- A tracking link for each media buyer, so every order is credited to whoever brought it in.
- Orders and revenue for each region, and creatives flagged when they start wearing out.
OverviewSpendCampaignsCreativesPerformanceAudiencesProjectionAnglesFatigueImportUTM builderMedia buyers
CampaignSpendClicksCTRCPCCPA
Serum: morning routine£1,4803,9202.4%£0.38£9.40
Serum: dermatologist Q&AWearing out£1,0902,1101.5%£0.52£14.80
Jade roller gift set£5301,2402.0%£0.43£11.20
RegionOrdersDeliveredDelivery rateRealized revenue
England26125497%£11,480
Scotland383797%£1,690
Wales222195%£960
Know what you made, not just what you sold.
- Profit before ads, profit after ads and net profit, month by month, in your own currency.
- Expenses with approvals, a budget for each category, bills you owe, a cashbook, and an estimate of the VAT you owe.
- Cash flow and refunds in the same place.
OverviewExpensesApprovalsCashPayablesBudgetsRevenueP&LCash flowTax
Revenue£14,820Last 30 days
Profit before ads£8,360Last 30 days
Profit after ads£5,260Last 30 days
Refunds£190Last 30 days
Ads£3,100
Packaging£420
Net margin35%
Stock you can trust.
- Available, on hand and promised, so you never sell what's already spoken for. Extra items offered at checkout are held too.
- Reorder alerts that name the product running low.
- Every movement logged: received, sold, returned and counted.
Products tracked3
Need reordering1
Stock at cost£4,870
ProductAvailableOn handPromisedReorder at
Vitamin C face serum3123402868
Jade roller111988
Serum + roller gift set6470614
Delivery agentsFulfilment shelf B 40 units
Pay the team, with bonuses that follow results.
- Base pay, deductions and attendance for everyone on the team.
- Bonus rules for each confirmed or delivered order, by the month or by the week, worked out for you.
- Pay runs go from Draft to Approved to Paid, and show who approved them.
OverviewCompensationAttendanceBonus rulesPayroll runs
RuleMetricPaidActions
£0.50 per Confirmed orderConfirmed ordersPer monthEdit · Switch off
£25 flat for the weekConfirmed ordersPer weekEdit · Switch off
DraftApprovedPaidPayroll run
StaffBase payBonusDeductionsNet
Priya£2,600£0No bonus rule£0£2,600
Lucy£2,100£156312 confirmed£0£2,256
Tom£2,200£0No bonus rule£0£2,200
Pay run
Messages that send themselves.
- Start from a template: abandoned cart, after a purchase, order updates or win-back.
- Emails and texts with waits and yes-or-no branches.
- Every text carries an opt-out link, and nothing is sent twice.
Abandoned cart recoveryWhen: Abandoned cartActive
Post-purchaseWhen: PurchaseActive
Order updatesWhen: An order reaches a stageActive
Win-backWhen: Tag addedDraft
Post-purchasePurchaseWait 3 weeksEmail: running low?Condition: ordered again?Add tag: Returning customer
Give people their part of the business, not your password.
Everyone signs in as themselves and sees only what their job needs. When one person does two jobs, the roles add up, so they never have to switch accounts.
- Each person has their own login, and you see when they were last active.
- Money decisions are limited: refunds and marking an order paid sit with the accountant, the owner and the admin.
- Remove someone and their access ends at once.
WhatsApp closer+Customer care
Sees what both jobs need
- Orders to call
- The shared inbox
- Messages to delivered customers
Refunds and “mark as paid” stay with the accountant, the owner and the admin.
More than one business? One login.
Switch from the account menu and the whole dashboard reloads in that business, with its own shop, orders and team. Your role can be different in each one.
- You land in the business you used last.
- Invite someone who already has a login and they get the invitation on their bell.
- Yourshop SkincareYou are here
- Yourshop Home
- Yourshop Fashion
Know which media buyer brought the order.
Give each media buyer a tracking link. Their sales are credited to them, and they can add their own pixel and check that it is sending.
- A link and a QR code for each buyer, for posts, flyers and print.
- A pixel status panel, and a test event to prove it works.
- You decide where a buyer’s pixel may run.
Tracking link
yourshop.lazycom.io/serum
Every order that comes through it is credited to Sam. There is a QR code for flyers too.
Pixel status
SendingLast event a few minutes agoSend a test event
Built for selling anywhere.
- Money
- Prices, reports and payroll in your currency, and the currencies your customers use
- Ship
- with a rate for each country, and for regions within it
- You
- connect the payment method you already use, and the money goes straight to you
- Team
- A role for every job, so nobody needs your password. Roles add up
Start selling on day one.
A growing library of page templates written for real products, a funnel with order bumps and upsells, and Buildr to draft your own pages. Change anything in the Lazycom Builder.
- Sales pageLong-form sales page
- CheckoutCard, order bump
- UpsellA matching extra, one click
- Thank youPaid, and on its way
So, what does your business do?
Start freeFree plan. No card.